Wayfair
Technical Analyst
Jan 2024 - PresentPart of the Personalization POD under Search, Marketing Tech & Recommendations (SMART) team
Conducted cross-functional A/B testing on batch email event recommendation systems and homepage carousel SKU test, fostering collaboration across MLS, PM, and Engineering teams.
Built and maintained ETL pipelines for SKU strategy recommendation models to automate model QA using Python, Vertex AI Workbench, BigQuery and Apache Airflow.
Improved email open rates by 15% and increased average order value by 12% through optimized recommendation models.